OK, so I'm a research analyst by day. 2 interesting reports have come into my Inbox today. One, courtesy of Goldman Sachs looks into the economics of the World Cup, and is clearly one hell of jolly for some accountanty soccer fans to produce.
Report
Also, in some pan-Global research, Synovate looked at how each country considered themselves as favourites for the World Cup, with the exception of the Germans.
Some people also plan to take advantage of the World Cup as an excuse to avoid household chores, with several nationalities vying for top post among shirkers: the Serbs at 43 per cent, the British at 41 per cent, Brazilians at 40 per cent, Czechs at 39 per cent and Argentines at 37 per cent. Japanese and Swedish respondents were the most dutiful, with only 10 and 12 per cent respectively planning to use football as a pretext for avoiding life's mundane realities.
Finally, the World Cup poses a dilemma for some football fans: Whether to go to work and miss matches on TV. For around a quarter of Serb and Korean respondents, it's not much of a conundrum: They would call in sick to work in order to watch matches during working hours.
Go Serbs and Koreans!
I was very loosely involved in some research in 2002 around the World Cup, where in a survey for ITV, respondents were asked to name the most annoying advert of the tournament - it was for a car where a driver simulated the screeching noise of going round corners as he obviously missed it with his new silky smooth and silent Brand X. I'll try and fish this out on google video, though I promise it's one of the most awful 'executions' I've ever seen, and proof that not market research is bollocks.
posted by Andy Lepki @ 8:55 AM
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